Chapter 130: Crossover Movement

Of course, the major momentum of the first December week would not be maintained in the long run but it would still take a long time to settle though as the Christmas season is still long.

The brand of Creed Toys was also slowly creeping out from the comic book industry as everyone interested in toys was slowly getting caught up in the excitement of Creed fans.

While the Creeds were recouping and readying themselves for the next batch of produced toy units, the toy industry was slowly turning its attention to the Creed brand.

It would seem that the production numbers may have to turn up a notch as everyone interested in the Creed-themed toys was asking for retailing options as well.

Creed Toys was just working with comic book stores after all. It was still not the mainstream toy appeal that true blue toy stores and malls had towards the toy-buying market.

In any case, contacts have been made and Creed Toys has essentially opened up their distribution avenue towards other established merchandise markets other than the comic industry's direct market.

For a relatively small and new toy company, such a chance at expansion was something to be joyous about.

Of course, the contacts weren't that simple and easy as old Sullivan's lobbying was quite integral in making the retail opportunities happen.

For someone who was from the clothing industry with extensive interactions towards mass merchandise stores, advertising the potential profits of the Creed toy merchandise was the biggest pivot.

Fortunately, Creed Comics and Creed Toys' first-week debut were enough for the mall and toy store tycoons to see profit possibilities.

If all goes well, the next produced units would have their own sections and stalls at truly high-traffic establishments.

The Creed franchises would have a new avenue of gaining traction once again and it would be another collective upgrade to the influence of the Creed brand.

As toys bring in new audiences, the comic stories would have an increase in readers as well and the two-part integration of the differing industries would finally be settled.

As such, finding the balance between the two was the most ideal manner when it comes to moving forward.

With all the toy rush and toy relegated preparations, it had to be said that the comic book was not truly taking a backseat.

Perhaps the Volume Book sales itself was the most lucrative against all others. While the toy prices vary on their complexity and difference in production cost, Volume Books was the most stable across the many stories and Creed-themed merchandise.

As old Sullivan's contacts have made their investigations of the lobbied toy product, they also couldn't overlook such a potential profit point.

Considerations for Volume Book options were a possibility and if it could be passed, then the reach of comic books itself would become much wider.

In essence, the toy and comic book business went hand in hand as it doubly improves on each other.

The distribution and retail store diversification is still at a standstill though as the awaiting retail entrants could only wait for the next batch of produced merchandise to be available.

Anyways, the prints still need quite some time for binding and thorough checking while the same could be said for the production factories that Creed Toys have employed.

The cross-industry crossover was already on its stable steps to success but there was yet another Creed crossover that people need to be prepared for.

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Still, the sales momentum of December need not be troubled in the second week as Creed momentum had always maintained its great stability as always.

Store owners had no doubt that toys should still be bought off in droves while library shelvings of the hefty books would slowly be thinning out as people continue to buy things for the next coming days.

Dragonball and TMNT Volume 2 would on the lead while the Volume 1s of ThunderCats, RoboCop, and The Cybertronian Chronicles would be starting out their own sales wave.

There was an extremely high chance that buyers of the high-selling Volume 1 would come back for more as the Volume numbers rack up and that is all that everyone profiting from the sales is paying attention to.

By the time Creed Volume Books truly take off, the bestsellers list of normal books may truly have their own competition. It was a silly thought for many at present but who knows what the future could hold.

In any case, aside from Volume Books pulling up the weight of comic books to partner up with the Christmas popular toys, single issues would be carrying their weight differently as another hidden Creed movement is already on play.

Issue #11s and #21s weren't set to be released this December on the schedule but fans were surprised once again on the new release day to find a weird Creed selection.

It wasn't the release of new Creed titles though but a special Holiday release with fanservice at its core.

People and Creed fans were shocked to find the issue covers on the single issue display weren't displaying the usual titles but it was a slew of crossover titles.

Teenage Mutant Ninja Turtles meet Brown Turtle and Turtle Hermit Roshi.

Snarf and Pu'ar Adventures.

RoboCop versus Predator.

Girl Talk with Bulma, Charlie, Cheetara, and April.

Mumm-Ra and the Decepticons.

Everyone who read up on the title cover could not help but be stunned by it.

There were 6 Turtles in one, a cute duo teaming up, serious and powerful solo leads duking it out, fan-favorite girls chatting it up, and the evil Mummy taking robot lessons from evil robot peers.

It was a selection of single issues that no one in the incoming crowd had expected.

It had to be said that crossovers were a staple of comic books but it was clear that Creed Comics wouldn't follow that trend even after requests had been sent out through the surveys.

To think that the requesters' adamant pleading would be answered in the Christmas season with Creed Comics embodying the spirit of giving.

Of course, it was just an AU-type like Marvel's [What-If... Series] and DC's [Imaginary Stories]. A pandering on what could be when the characters and stories meet but wouldn't have a canonical impact on their true stories.

However, it was still a movement that stunned many and those who flipped the contents knew that it was still Creed standard of quality and storytelling.

They were special releases that probably wouldn't be included in the popular Volume Books but it raises the rarity of the seemingly-dismissable single issues in one simple move.

The latecomer or returning crowd were just thinking of buying what they missed out on last week's sales fervor but they could only fall into their another wave of pause and speechlessness as Creed Comics had done it once again.

First, they hooked people into buying 10-in-1 comic books, only to surprise the crowd with toys.

Now, those that were expecting to buy toys and the like could only marvel once again at a limited crossover movement that they weren't told about.

Creed Comics was going all-out on a strategic leveling of Christmas surprises that the upcoming 25th of December may have just lost meaning.

There was no need to question why the Creed company has done such an elaborate release tactic as everyone who has seen the overall sales of the industry products was informed enough.

Creed was leading by a whopping margin that the Big Two could only stay exasperated while the toy industry was already feeling the pressure.